J&B Rare Returns Home

J&B Rare Returns Home
From 1st May 2018, Justerini & Brooks takes back the exclusive distribution in Great Britain of its house whisky J&B Rare, after a 21 year gap. The whisky will sit alongside Justerini & Brooks’ existing portfolio of fine wines and rare malts.

Promoted as the wine merchant’s whisky, Justerini & Brooks created J&B Rare in the early 1930s. The whisky rose to prominence from its public association with the Hollywood Rat Pack of the 1950s and ‘60s. By 1997, the last year Justerini & Brooks distributed J&B Rare, the whisky was selling 6 million cases a year; making it the second biggest selling Scotch whisky in the world.

The pedigree bottling of J&B Rare still retains its signature blend of prestigious single malt and grain whiskies from across Speyside, featuring ‘heart malts’ from Knockando, Auchroisk, Strathmill and Glen Spey. J&B Rare’s return to Justerini & Brooks marks a pivotal moment in the company’s long-standing association with its house brand.