"With the 2011 en primeur campaign poised to begin in earnest, Justerini & Brooks’ Bordeaux Buyer Tom Jenkins told the drinks business that “what works for Lafite may not work for others”.
Jenkins said that for customers to buy this vintage, it was essential that the wines were “correctly priced”.
With a cut of 30% to €420 p/b,
Lafite still released over 200% above its 2008 release price but Jenkins noted that Lafite was able to operate on a very different level to its neighbours.
He thought that the château’s price was “sensible” and was glad that prices had come down but warned that other growths would have to be looking at below €300 a bottle to find buyers.