From 1st May 2018, Justerini & Brooks takes
back the exclusive distribution in Great Britain of its house whisky J&B
Rare, after a 21 year gap.
The whisky will sit alongside Justerini &
Brooks’ existing portfolio of fine wines and rare malts. Promoted as the wine merchant’s whisky, Justerini &
Brooks created J&B Rare in the early 1930s. The whisky rose to prominence
from its public association with the Hollywood Rat Pack of the 1950s and ‘60s.
By 1997, the last year Justerini & Brooks distributed J&B Rare, the
whisky was selling 6 million cases a year; making it the second biggest selling
Scotch whisky in the world.
The pedigree bottling of J&B Rare still retains its
signature blend of prestigious single malt and grain whiskies from across
Speyside, featuring ‘heart malts’ from Knockando, Auchroisk, Strathmill and
Glen Spey. J&B Rare’s return to Justerini & Brooks marks a pivotal
moment in the company’s long-standing association with its house brand.
Discover the whisky online at Justerinis.com