Our History
A story 275 years in the making
Our History
Founded in 1749, and granted the Royal Warrant by every consecutive British monarch since King George III in 1761, Justerini & Brooks is Britain's oldest continuous fine wine & spirits merchants. Amongst many prestigious clients, we can also count Charles Dickens as one of our former customers. Plotting the full history of a 275-year-old merchant would make for a very long read indeed! So instead, here is the abridged version: a timeline of the major events that have shaped our company and made us who we are today:
A Timeline
The History of Justerini & Brooks
Located in London’s West End for more than 275 years, and granted the Royal Warrant by every consecutive British monarch since King George III (1761); Justerinis boasts a rich history. Amongst many prestigious clients, we can also count Charles Dickens as one of our former customers. Plotting the full history of a 275-year-old merchant would make for a very long read indeed! So instead, here is the abridged version: a timeline of the major events that have shaped our company and made us who we are today:
1749
Giacomo Justerini, the son of a Bolognian distiller, is drawn to London by Margherita Bellino, an Italian soprano. He meets George Johnson—a willing investor — and the two form ‘Johnson & Justerini: purveyors of liquors, wines and spirits,’ running their offices from No. 2 Pall Mall, where we remained until 1954.
1760
Giacomo, after a short spell in London, sells Johnson & Justerini to George Johnson before retiring back to Italy. George then makes his grandson, Augustus, a partner at the company. Johnson & Justerini continues to build relationships with growers and suppliers throughout Europe including Bordeaux, Cadiz, Mayence, Reims, Genoa, Dijon, and Palermo.
1761
Augustus delivers the wines for both King George III’s Coronation and the Royal Wedding, and is granted a Royal Warrant of Appointment as wine merchant.
1775
Johnson & Justerini is an early champion of German wines. In 1775 the first official ‘Spätlese’ or late-gathering harvest takes place. This sets a style for German wines that remains, to this day, one of its finest trademarks.
1785
George Johnson dies suddenly after his sedan chair is overturned by a runaway horse in Piccadilly just 36 years after founding Johnson & Justerini.
1790
The Opera House on Pall Mall burns to the ground leaving our offices with significant fire damage. Despite this, Augustus’ son—Augustus II—is made partner thanks to his heroic efforts tackling the flames.
1802
Following the discovery of secondary fermentation and advances in glass technology, Champagne (in its sparkling form) is successfully imported to England for the first time.
1820
King George III dies succeeded by his son George IV. Augustus Johnson II carries on supplying the Royal Household.
1831
Augustus sells Johnson & Justerinis to Alfred Brooks. Brooks takes control of the company and changes the name from Johnson & Justerini, to Justerini & Brooks.
1855
The 1855 Classification ranks the most revered Chateaux of the Medoc – a system that has remained relevant to this day. Lafite, Margaux, Latour and Haut-Brion became the most prestigious ‘First Growths’.
1858
Queen Victoria is proclaimed Empress of India and the whole subcontinent is brought within the sphere of British commerce. Justerini & Brooks is quick to spot the commercial opportunity, securing the custom of many of the reigning Princes.
1860
For the first time, Scots are allowed to bottle their own whisky for shipment to England and other markets.
1863
The first evidence of the Phylloxera bug is witnessed in the Rhône. This pesky little fly would ravish European vineyards in the last quarter of the 19th century and would change viticultural practices forevermore.
1866
Justerini & Brooks establishes an office in New York and begins trading.
1867
For the second time, the adjoining Opera House burns down. Justerini & Brooks' offices at No. 2 are flooded with water from the fire hoses and everything in it is covered with soot and ash. Despite this, we continue to conduct business from the premises.
1870
Alfred Brooks hands over the company to his son-in-law William Cole, in 1876. This is the last great pre-phylloxera vintage from Bordeaux. The UK’s love affair with Claret blossoms. Cole finances the laying-down of great stocks of young wines, which he views as essential to the success of any wine merchant’s business.
1884
Justerini & Brooks is among the first of the London merchants to acquire old bonded stocks of whisky in Scotland. They establish their own blend and, for half a century, their ‘Club’ Scotch does not alter.
1889
William Cole sells Justerini & Brooks to Anderson & Newbiggin, just before his death in 1889. Alfred, William’s son, inherits his father’s flair for finance and takes the role as director of the Bank of England, later becoming Governor.
1908
Justerini & Brooks’ specially curated vintage Champagne, ‘Sarcey,’ is dispatched to King Edward VII.
1914
With space at a premium in London, Justerini & Brooks begins offering a cellarage service to customers, laying down wines and storing them free of charge.
1930
Justerini & Brooks director Eddie Tatham travels to Prohibition America. He spots the enormous opportunity for blended Scotch, and J&B Rare is created specifically with this market in mind.
1932
J&B Rare whisky is blended and offered for sale for the first time.
1934
Justerini & Brooks employs Colonel Ronnie Lambert of the Grenadier Guards, who, having tasted most vintages of all the important Chateaux dating back to the 1860s, provides unrivalled insight into the development of new vintages.
1936
The first delivery of J&B Rare is sent to Paddington for distribution to America.
1944
Pre-war wines begin to fetch up to 20 times their original value at public auction, but goodwill means more to Justerini & Brooks than immediate profits, and every bottle stored goes to its customers at 1939 prices.
1953
The Coronation of Queen Elizabeth II (and the creation of Coronation Chicken).
1954
After 205 years at No. 2 Pall Mall (The Colonnade), we move offices to Bond Street. An office at No. 31 Holborn Viaduct is also acquired, proving to be a great location for customers who work in the City and want to collect wine on their return from work.
1961
Justerini & Brooks ships one million cases of whisky for export, thanks to the mastermind (and Chairman of The Royal Bank of Scotland) Sir Kenneth Murray. The 1961 Bordeaux vintage is born. It will go on to represent a benchmark of quality that won’t be surpassed for the rest of the millennium.
1962
On May 14th, Justerini & Brooks amalgamate with the world-famous firm of W & A Gilbey, taking the name of International Distillers and Vintners (IDV). This brings to the group an important interest in a number of world-renowned brands, the leader being Justerini & Brooks’ own J&B Rare Scotch whisky.
1963
Justerini & Brooks’ first Edinburgh office is set up under the directorship of Ian de Sales la Terriere and is highly successful, expanding the business through Scottish private customers, restaurants, and hotels.
1966
The introduction of VAT, duty increases, and inflation lead to an almost unprecedented wine slump. On the upside, 1966 sees an extremely good vintage in Bordeaux and Burgundy, as well as a ‘vintage’ declaration from leading shippers of port. Geoffrey Jameson, Managing Director, is appointed Clerk of the Royal Cellars—an honorary advisory post.
1967
Edward Demery joined Justerini & Brooks in February 1967 when it was located in Bond Street.
1968
Justerini & Brooks makes its biggest annual shipment of whisky – two million cases. The wine side of the business relocates to St James’s Street, while the whisky side moves to York Gate, Regents Park. Dick Bridgeman is appointed as Buying Director.
1970
1970 sees a rare Bordeaux vintage that combines quality and quantity. Justerini & Brooks writes of its ‘great confidence in the wines,’ (Leoville-Barton did not seem overpriced at £3.48 per bottle, despite talk of the fine wine market becoming ‘overheated’).
1973
Mouton Rothschild is promoted to the ranks of the ‘First Growths’ and Pablo Picasso adorns the label. Alas, the vintage doesn’t live up to the historic milestone.
1974
Inflation and interest rates prevent the financing of stocks. In hindsight, this was perhaps no bad thing – there weren’t many memorable vintages in the 70s. Hew Blair joins Justerini & Brooks and remembers his first two years with the company as being so quiet that the telephone hardly rang.
1976
The Managing Director of Justerini & Brooks, Geoffrey Jameson, opens up Hong Kong as a sales market with a series of large dinners and events for private customers, hosted at the Mandarin Oriental hotel.
1980
John Kelly, the Cellar-man at Justerini & Brooks, is responsible for selecting the port that guests drink at lunch. The rules for the Port Game are as follows: At the end of the meal a decanter of Vintage Port is produced and guests are asked to put down £2 in a pool as an ‘entrance fee’. They are then asked to judge the Port and name a vintage and a shipper. If they get the vintage right, they take the money; if the shipper, they receive a bottle of the port. If nobody gets the vintage, the money goes to charity.
1984
The ‘Robert Parker Influence’ takes hold of the market. His new marking system gains rapid popularity, and, along with the 1982 vintage, heralds a new era for buying and selling in Bordeaux.
1985
Geoffrey Jameson retires as Managing Director and is succeeded by Geoffrey Gibbon.
1990
Hew Blair pioneers the Justerini & Brooks Burgundy En Primeur tasting in London. We are the first British merchant to bring over and display barrel samples to private customers, starting with the Burgundy 1990 vintage.
1992
Justerini & Brooks launches a new programme ‘J&B Care for the Rare’, a worldwide initiative to save rare and endangered species from extinction. One of the first projects saw the reintroduction of a breeding pair of black rhinos into Malawi, one named ‘Justerini’ and the other ‘Brooks’.
1993
Edward Demery becomes Managing Director.
1995
Justerini & Brooks establishes a broking department, allowing customers to sell wines stored in their Cellars. Meanwhile, the Queen Mother visits us for lunch.
1997
Justerini & Brooks receives the Royal Warrant of Appointment to Her Majesty Queen Elizabeth the Queen Mother in 1997 as Wine & Spirits Merchants.
2000
The Queen Mother celebrates her 100th birthday. She attends a lunch in our private dining room held in her honour.
2001
Justerini & Brooks is appointed as exclusive agents for the UK and Singapore for Domaine du Comte Liger-Belair.
2002
Queen Elizabeth II marks her Golden Jubilee of 50 years of rule. The Queen Mother dies aged 101.
Edward Demery becomes Chairman in 2002 and is appointed as Clerk of the Royal Cellars. He retires at the end of 2007.
2007
Queen Elizabeth II becomes the oldest ever reigning British monarch
2008
Hew Blair is appointed chairman of Justerini & Brooks.
2009
This incredible Bordeaux vintage marks our largest primeur campaign to date. Robert Parker later awards the vintage 20 perfect 100-point wines.
2010
Just when we thought it couldn’t get any better, Bordeaux’s 2010 crop trumps that of 2009.
2011
Hew Blair is appointed President of the Royal Warrant Holders Association, whilst also sitting on the Buckingham Palace Wine Committee.
2012
Chadwick Delaney becomes Managing Director of Justerini & Brooks, having been Sales Director since 2003. Justerini & Brooks began to be increasingly known among the estates as focussed on servicing the top collectors around the world. Giles Burke - Gaffney is appointed as Buying Director.
2013
In 2013 Justerini & Brooks reinitiated its sponsorships within the world of polo.
2014
Justerini & Brooks is proud to be appointed UK distributors for both Chateau Lafleur and Petrus on the same day. And later also appointed as official distributors of Chateau Lafleur for Singapore.
2015
A Luxury whisky team was created within Justerini & Brooks, selling single casks of Scotch whisky to private collectors. Justerini & Brooks reignite their links to conservation by partnering with Tusk Trust for its 25th anniversary.
2016
Justerini & Brooks celebrates 25 years of Burgundy En Primeur tastings. 2016 also marks the 40th anniversary of Geoffrey Jameson’s inaugural series of Hong Kong dinners held at the Mandarin Oriental Hotel, and Justerini & Brooks’ 150th anniversary since setting up office in New York.
2019
Justerini & Brooks celebrate their 270th Anniversary year
2020
A cask of Brora 1972 was sold for a record breaking £2.4m.
2021
In October 2021 Chadwick Delaney stepped down from Justerini & Brooks and was succeeded by Caoimhe McCabe.
2022
In July 2022 Hew Blair stepped down from Justerini & Brooks as Honorary Chairman.
2023
In May 2023, Naomi Alston became Managing Director of Justerini & Brooks.
2024 - 275th Anniversary
In 2024 Justerini & Brooks celebrates a landmark anniversary, hailing 275 years as a purveyor of fine wine and spirits since Giacomo Justerini first came to London from Bologna in 1749.
2024 - Burlington Arcade
In March 2024 Justerini & Brooks celebrates its 275th anniversary year with the opening of No 41 Burlington Arcade, its first fine wine and spirits boutique and tasting rooms, offering visitors unparalleled access to some of the world’s finest wines and spirits.
Today
Justerini & Brooks’ Buyers continue to maintain and develop relationships with suppliers around the globe. We are proud to represent some of the leading winemakers and Chateaux, including Domaine du Comte Liger-Belair, Petrus, Lafleur, Bruno Clair, Didier Dagueneau, J L Chave, J. J. Prum, Domaine Weinbach, Elio Altare, and Harlan Estate. Investing time, getting to know our growers, understanding their philosophies, their vineyards and how they unlock potential in the terroir they farm is essential to our buying process. It’s a process built on 275 years of service. Here’s to many more years to come.
61 St. James's Street, London SW1A 1LZ
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