Owner-Labelled Cases
It is a misplaced assumption that all wine merchants do this, however, Cellarers pioneered the labelling of each case of wine with its owners details, i.e. name, account number and a unique identifier. Thus ensuring that each case stored is specific to its owner. The case you put in is the same case you take out – no matter how long you chose to store it for. Furthermore, rather than pooling company and customer stocks together, Justerini & Brooks’ own stock is geographically separate, located 130 miles away, ensuring there is never a case for mistaken identity.